electric vacuum razor
EXTENDING THE DYSON BRAND
Dyson is known for their incorporation of air into their products. Their line of hair care products has taken off since its addition in 2016, leaving opportunity to continue to grow this subsect of products within the Dyson brand.
VACUUMS
Original product line sold by Dyson that has become synonymous with the brand identity
HAIR CARE
Newest product addition to Dyson brand, have quickly become some of the most sought after hair care products on the market
ELECTRIC RAZORS
Growing market that opens the door to a wider audience, and easily translates to the Dyson brand
DYSON DESIGN LANGUAGE
Dyson products focus on simplicity, precision, and performance. The hair care line’s design is made to be less intimidating in color and form.
MODERN ● UTILITARIAN ● INDUSTRIAL ● REFINED
Cylindrical form provided greatest opportunity and pulls key details from Dyson language.
Ball-socket, Vacuum, Chamfers, Bold Accent Colors, Clear Elements, Utilitarian Interfaces
Full-scale 3d printed PLA models to guide ergonomics, proportions, & form
